醒酒药品牌Flyby品牌识别和包装设计

凡猫 LOGO/VI设计 3年前 1.05W 0 24

向Flyby问好

Flyby是一家正在旅途中的公司。作为美国最新，最独特的创业品牌之一，它正在稳步建立一个专门的社区，这些社区没有宿醉的时间。我们面临的挑战是创建一个品牌，使他们实现更智能饮水和更好生活的愿景。

Say Hello to Flyby

Flyby is a company on a journey. As one of America’s newest, most unique start-up brands, it’s steadily building a devoted community of folk who don’t have time for hangovers. Our challenge was to create a brand that brings to life their vision of drinking smarter and living better.

飞过你的宿醉

受产品名称的启发，我们创建了Flyby“循环”，以可视化方式表示产品，以及它如何使您“摆脱宿醉”。回路可无限适应周围环境；是品牌logo，版式，图像或图标，并提供了可立即被Flyby品牌识别的灵活品牌资产。

Flyby Your Hangover

Inspired by the name of the product, we created the Flyby 'loop' as a visual representation of the product and how it allows you to 'fly by your hangover'. The loop is infinitely adaptable to its surroundings; be that the brand logo, typography, imagery or iconography and provides a flexible brand asset that is instantly identifiable to the Flyby brand.

“面对品牌推广的任务是至关重要的。我与一些大型设计机构进行了交谈，但没有一个给我带来对项目的亲密感和了解。我觉得我只是另一个” 做到这一点。从一开始就使用Alphabet，这是他们进入我的脑海，真正了解我的产品以及我们希望如何被感知的目标。”

"Being faced with the task of branding your product is essential. I spoke with a few large design agencies, and none of them gave me a feeling of intimacy and understanding when it came to my project. I felt like I was just another “To do” on their list. With Alphabet, right from the start it was their goal to get inside my head and really understand my product, and how we wanted to be perceived."

Eddie Huai
Founder, Flyby

强悍的品牌个性

我们在产品名称上打了很大的字样，并将其与现实生活中的“宿醉”状况联系在一起，以便为市场带来个性和友好，现实的基调，否则市场可能会变得乏味而乏味。

A Punchy Personality

We played heavily on the name of the product and connected it to real life 'hangover' situations in order to bring personality and a friendly, realistic tone to a market that can otherwise be quite dull and boring.

“新的Flyby品牌身份简单，热情且令人难忘-与产品本身一样，该品牌对通常无聊且充满专业术语的类别构成直接挑战。”

"The new Flyby identity is simple, welcoming and memorable — like the product itself, the brand is a direct challenge to a category that is generally boring and full of jargon."

Sam Lane
Co-founder, Alphabet.

品牌认知度

我们为该品牌创建了一个图标套件，该套件利用了Flyby的“循环”，同时还创建了与品牌关键区域相关的清晰视觉按键。这些图标用作视觉辅助工具，可帮助简化涉及产品成分和益处的复合物。

Brand Recognition

We created an icon suite for the brand that utilises the Flyby 'loop' whilst also creating a clear visual key relating to key areas of the brand. The icons are used as a visual aid to help make the complex simple when it comes to product ingredients and benefits.

微妙而自信

消费者不会觉得包装需要藏在药品柜中。药丸随身携带，有小袋装，也有传统的白瓶装，主要的吸引力是品牌名称和图形设备。它没有过度药用的感觉，但仍保持着药物的品质。通过拥抱健康方面，您感觉就像您可能定期服用的任何其他维生素或补充剂一样。

Subtle, Yet Confident

The packaging is something that consumers won’t feel the need to stash away in their medicine cabinet. Pills come in handy on-the-go sachets and also a traditional white bottle and the main attraction is the brand name and graphic device. It doesn't feel overly medicinal but still maintains a pharmaceutic quality. By embracing the health aspect, it simply feels like any other vitamin or supplement you might take regularly.

风格补充

我们选择避开通常与补品类别相关的普通股票摄影，而是决定对其进行一些娱乐。我们将欢快的现代调色板与千禧一代的型号搭配使用，并没有回避让他们以有趣和引人入胜的方式与产品互动。

Supplements with Style

We opted to steer away from the generic stock photography that is usually associated with the supplement category and instead decided to have a little fun with it. We paired a cheerful, contemporary colour palette with millennial models and didn’t shy away from showing them interacting with the product in a playful and engaging way.

定制的网络体验

新品牌的首批应用之一是重新设计在线形象。最初创建该地点是为了清晰，简洁地传达Flyby优惠。我们将Studio和Lifestyle Photography与所有其他品牌资产结合起来，为产品带来个性和生活。

A Bespoke Web Experience

One of the first applications of the new brand was to redesign the online presence; a place initially created to clearly and concisely communicate the Flyby offer. We combined Studio and Lifestyle Photography with all other brand assets to bring personality and life to the product.

使复杂更简单

我们了解到Flyby产品中的成分并不常见，并且坦率地说很难说出来。因此，我们引入了一种轻松愉快的语调，暗示大多数消费者以前可能不会听说过这些成分，并旨在解释它们如何以更清晰的“人对人”风格工作。

Making the Complex, Simple

We understood that the ingredients in the Flyby product are not common, and quite frankly hard to pronounce. For this reason, we introduced a light-hearted tone of voice which alluded to the fact that most consumers probably won’t have heard of these ingredients before and aimed to explain how they work in a clearer ‘human-to-human’ style.

品牌应用

我们创建了一套全面的指导方针，以帮助Flyby通过所有渠道使该品牌栩栩如生。但是，我们将继续密切合作，发展内部和外部沟通。

Brand Application

We created a comprehensive set of guidelines to help Flyby bring the brand to life across all channels. But we continue to work closely together, developing their internal and external communications.

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To see the full case study, visit our website;
madebyalphabet.com

来源：Behance 所有者：英国 Sam Lane、英国 Alphabet Design Agency、英国 Sebastian Needler、英国 Abbas Mushtaq

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